Bram Stokers Dracula and Other Gothic Text Analysis free essay sample

Xinnocence as well as the outsider and the vampires’ experience of sadomasochism. The enduring captivation of these dark notions allows us to account and assess the literary techniques, the context and how the idea of the glamorous but wicked outsider meets the different values within our ever-changing society. Then, we can finally grasp an understanding of how the vampiric legend has continually lingered in our mainstream consciousness. Bram Stoker’s â€Å"Dracula† deals with the notion of vampirism, lodging in our collective consciousness a demonic monster who overturns the pillars of society by seducing innocent women, thrill-seeking and threatening the status quo. Was it because Dracula symbolises the forbidden and the anti-Christ, thus engaging readers, especially during the repressed Victorian era? Or is it because we have a certain fascination for the occult and, by extension, for things we don’t fully comprehend? Stoker deliberately utilises stereotypes such as the damsel in distress (Mina and Lucy), masculine heroes and of course a villain, the dastardly Count, to underscore the gothic theme whereby Dracula is portrayed as the satanic foreigner and the instigator of conflict. We will write a custom essay sample on Bram Stokers Dracula and Other Gothic Text Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is exemplified with a Carpathian woman crossing herself shouting in defiance, â€Å"Monster give me back my child! † However, Dracula reflects the refined demeanour of a nineteenth century British gentleman when amongst our society, enabling him to conceal his blood lust and integrate with the mortal world. The Count immediately welcomes Jonathan Harker with the typical social etiquette of the Victorian Era, â€Å"Welcome to my house. Come freely†¦leave something of the happiness you bring! † Yet, the very fact that Dracula subverts â€Å"clean† women to one known for their voluptuousness goes against middle class Victorian conduct therefore tantalizing readers with a taste of the darker, and prohibited way of life. Furthermore, Stoker labels Dracula as a â€Å"Count† thereby signifying his wealth and aristocracy which clearly bestows him a degree of social authority, usually a trademark for vampires. Indeed, a more intense representation of the concept Dracula is rendered in the adapted comic cover, â€Å"The Tomb of Dracula. † Gene Colan presents a confronting pose of Dracula’s violent seduction at its most erotic, yet fiendish state –seducing a â€Å"damsel in distress. † Depicted with the iconic cape in smoky blue hues, Dracula seems to blend with the all-consuming sky, a daunting figure much like Stoker’s creation. Symbols for gothic conventions pervade this artwork, for instance, the tilted tombstones in the fore and background as well as the imposing obelisk against an oversized full moon casting its silhouette across the graveyard. These symbols and the gothic motif of â€Å"the tomb† (as used in Stoker’s Dracula) instill us with the typical gloomy and foreboding atmosphere suggesting the crude and mad happenings of the night. Colan also inserts a slanted coffin and specks of bats looming in the background which are symbolic of death and rebirth. That is, representing the challenge to liberate from the old ways and create the new which parallels with the underlying theme of erotic and vascular transformations. Moreover, the dash of reds starkly contrasts the black highlighting the words, â€Å"essential† and especially â€Å"Of Dracula† which is formed in the outline of a bat. With horror comics at its zenith in the 1970s the promotion of the Dracula legend was easily accessible for the public. Comparably, in the film â€Å"Interview with the Vampire†, Neil Jordan’s adaptation reinvents the vampire notion which profoundly depicts the modern vampire attempting to find the roots of its identity whilst showing its internal state. Jordan reveals the enigmatic life of Louis du Lac through the vampire’s perspective whereby he reminisces on his past revealing his shortcomings, his doubts, his fears, such as immortality. At his emotional nadir, he is confronted by Lestat, a charismatic and powerful vampire who chooses Louis to be his fledgling. The sombre tone of Louis’s voice-over in the ending, â€Å"My invitation was open to anyone, sailors, whores, thieves. But it was a vampire that accepted imbues the scene with a sense of pathos whilst projecting the modern-day vampire as possessing more human-like qualities unlike the conventional deranged monster. Through the use of subtle special effects, such as the glaring eyes of the biblical statues in the graveyard satisfies the modern â€Å"high-tech† audience. With urbane dialogue, classy costume designs, and realistic acting against urban backdrops such as the Golden Gate Bridge we come to terms with the vampiric archetype and even feel a sen se of pity for this prince of darkness. Yet, Neil adds a tint of slight humour by inserting, Rolling Stones, â€Å"I Can’t Get No Satisfaction† with Lestat driving into the sunset. But it is the casting of suave, popular actors of the time such as Tom Cruise and Brad Pitt which truly pulls in the throng of watchers for horror fiction, especially female fans. We are all at some point drawn in to the gore, the explicitly sexual and dark allusions of the concept of Dracula. Overtime society has become enamoured to the smooth criminal who constantly crosses the fine line between good and evil rather than the ghoulish lord of the flies. It is the thrill of the supernatural world which we find captivating with a being so human-like in appearance, yet still an enigma. The vampire, especially Lestat, needs to be surrounded by female innocents not only for survival, but for a sense of a motherly figure which draws an affinity with the Freudian Oedipal complex which shows his hostility to authority, (symbolic of a fatherly figure) while expressing his joy with the freedom to exercise his own power.

The Hunchback of Notre-Dame (1831) by Victor Hugo

The Hunchback of Notre-Dame (1831) by Victor Hugo Count Frollo, Quasimodo, and Esmeralda are quite possibly the most twisted, most bizarre, and most unexpected love-triangle in literary history.  And if their problematic involvement with one another is not enough, throw-in Esmeralda’s philosopher husband, Pierre, and her unrequited love-interest, Phoebus, not to mention the self-isolated mother-in-mourning with a sad history of her own, and Frollo’s younger, trouble-making brother Jehan, and finally the various kings, burgesses, students, and thieves, and suddenly we have an epic history in the making. The Leading Role The main character, as it turns out, is not Quasimodo or Esmeralda, but Notre-Dame itself.  Almost all of the major scenes in the novel, with a few exceptions (such as Pierre’s presence at the Bastille) take place at or in view of/reference to the great cathedral. Victor Hugo’s primary purpose is not to present the reader with a heart-rending love story, nor is it necessarily to comment on social and political systems of the time; the main purpose is a nostalgic view of a diminishing Paris, one which puts its architecture and architectural history in the forefront and which laments the loss of that high art.   Hugo is clearly concerned with the public’s lack of commitment toward preserving the rich architectural and artistic history of Paris, and this purpose comes across directly, in chapters about the architecture specifically, and indirectly, through the narrative itself. Hugo is concerned with one character above all in this story, and that is the cathedral.  While other characters have interesting backgrounds and do develop slightly over the course of the story, none seem truly round.  This is a minor point of contention because though the story may have a loftier sociological and artistic purpose, it loses something by not also working completely as a stand-alone narrative.   One can certainly empathize with Quasimodo’s dilemma, for instance, when he finds himself caught between the two loves of his life, Count Frollo  and Esmeralda.  The sub-story relating to the mourning  woman who has locked herself in a cell, weeping over a child’s shoe is also moving, but ultimately unsurprising.  Count Frollo’s descent from learned man and upstanding caregiver is not entirely unbelievable, but it still seems sudden and quite dramatic.   These subplots suit the Gothic element of the story nicely and also parallel Hugo’s analysis of science versus religion physical art versus linguistics, yet the characters seem flat in relation to the overall attempt by Hugo to re-instill, through means of Romanticism, a renewed passion for the Gothic era. In the end, the characters and their interactions are interesting and, at times, moving and hilarious.  The reader can engage with and, to a certain extent, believe them, but they are not perfect characters. What moves this story along so well, even through chapters such as â€Å"A Bird’s Eye View of Paris† which is, literally, a textual description of the city of Paris as if looking at it from on high and in all directions, is Hugo’s great ability at crafting words, phrases and sentences.   Although inferior to Hugo’s masterpiece, Les Misà ©rables (1862), one thing the two have in common is richly beautiful and workable prose.  Hugo’s sense of humor (especially sarcasm and irony) is well developed and leaps across the page. His Gothic elements are appropriately dark, even surprisingly so at times. Adapting a Classic What is most interesting about Hugo’s Notre-Dame de Paris is that everyone knows the story, but few really know the story.  There have been numerous adaptations of this work, for film, theater, television, etc.  Most people are probably familiar with the story through various retellings in children’s books or movies (i.e. Disney’s The Hunchback of Notre Dame).  Those of us who are only familiar with this story as told through the grapevine are led to believe that it is a tragic Beauty and the Beast type love-story, where true love rules in the end.  This explanation of the tale could not be further from the truth. Notre-Dame de Paris  is first and foremost a story about art, mainly, architecture. It is a romanticizing  of the Gothic period and a study of the movements which brought together traditional art forms and oratory with the novel idea of a printing press. Yes, Quasimodo and Esmeralda are there and their story is a sad one and yes, Count Frollo turns out to be a downright despicable antagonist; but, ultimately, this, like Les Misà ©rables  is more than a story about its characters; it is a story about the whole history of Paris and about the absurdities of the caste system.   This may be the first novel where beggars and thieves are cast as the protagonists and also the first novel in which the entire societal structure of a nation, from King to peasant, is present. It is also one of the first and most prominent works to feature a structure (the Cathedral of Notre-Dame) as the main character. Hugo’s approach would influence Charles Dickens, Honorà ©Ã‚  de Balzac, Gustave Flaubert, and other sociological â€Å"writers of the people.† When one thinks of writers who are geniuses at fictionalizing the history of a people, the first who comes to mind might be Leo Tolstoy, but Victor Hugo certainly belongs in the conversation.

Masculinity Representation in Films Essay Example | Topics and Well Written Essays - 2000 words

Masculinity Representation in Films - Essay Example 54). However, at times, when these action heroes start going back to the action roles that brought them into the limelight, in some instances, several years down the line, scholars extend their ignorance and overlook the fundamental divinity of age as they discuss the hard bodies of these hegemonic heroes (Bould 2005, p. 39). As such, this paper intends to analyse the representation of masculinity in one of the Die Hard films, namely Die Hard 2. The analysis will be drawn by references to the works of Mulvey (1974), Neale (1983) and Tasker (2004). Masculinity as a spectacle merely depicts an idea of opinion which a filmmaker tends to deliver to the audiences. This depiction merely involves physical prowess, sexual virility and aggression (Rzepka and Horsley 2010, p. 61). These are potentially bewildering images of action heroes. With that in mind, it is interesting to note that this hegemonic ideal is not only hard to create but also implausible to maintain for the contemporary male. Therefore, the figure that depicts powerful masculinity may only exist or be embodied in legendary heroes, mythical figures and a minute number of males within a society (West and Lay 2003, p. 27). Die Hard 2 is a story revolving around a police officer who lives in New York. The movie begins when on the eve of Christmas he visits his ‘distanced’ wife, who lives in Los Angeles. Upon his arrival, he finds her and the rest of her work colleagues having a Christmas party at the building in which they work (Gates 2006 p. 35). Coincidentally, some criminals posing as political terrorists invade the building, demanding the release of war criminals who are jailed in an American penitentiary facility. John McLane works as a New York law enforcement officer. He stays far away from his wife and has some unresolved issues; it is partly due to them that he is not on good terms with his wife (Rzepka and Horsley 2010, p. 89). He is a masculine character with virile physical prowess and social dominance. Another important aspect is the high level of aggression noted among these heroes. Prior studies undertaken concerning the subject matter of Hollywood’s presentation of male genres have characterised Die Hard 2 as a male-driven action movie. The audiences of this movie will not find it difficult to spot the genre of the movie, i.e. male-driven. This is visible and prominent in the case of presentation of the lead hero as a macho man (Milestone and Meyer 2012, p. 50). This is because of his spectacular ability to wrestle his enemies, which is a trait of a hero from a movie of the male-driven genre. Indeed, extant studies and research from a feminist perspective clearly state that the physical masculinity of an action hero gives a preferential tone for the action narrative (Carroll 2003, p. 79). An analysis of Die Hard 2 highlights that movie directors focus on physicality in such action heroes as John McLane, and the way they display their bodies forms a vital ingredient of the visual effects (Gates 2006, p. 58). Several suggestions are that American action films strive, frequently at the expense of developing the narrative, to contrive situations or instances for displaying the body of an action hero. Ideally, extant literature that examines both the hegemonic male and the action hero

College Scholarship questions Essay Example | Topics and Well Written Essays - 250 words

College Scholarship questions - Essay Example Besides the access to excellent research programs and world renowned faculty, I have a soft spot for the universiy that has been the alma mater of many of my family members. My father too dreamt of graduating from here, but due to family problems had to begin working soon after high school. He’d be proud to see me graduate from a school after his own heart. I come from a small rural farming community and have worked with Hereford Cattle since I was 9 years old. I have started a small successful business with my Hereford herd and I want to improve my herd and work with other ranches to help develop and improve animal breeding. The department of Animal Science at A&M has undergraduate courses in animal breeding and genetics available to students like me and the possibility of participating in such research programs excites me. The field of embryo research and animal breeding is the goal I have set for myself. I shall work very hard to learn as much as I can while I pursue my bachelor’s degree. I plan to make full use of the facilities and the expert guidance that TAMU can offer me to help me attain my goal of doing a doctorate in embryo research. I want to be an embryologist and work towards new and path breaking research in this field. I am passionate about my job and enjoy every day to the fullest. I’d like to make a huge success of my chosen career; at the same time have a happy and contented family life. I’d love to discover something new for the cattle industry, make my mark in this field and contribute my mite to the future of the ranching

SUMMARY OF ENIEST MARTINEZ ARTICAL Essay Example | Topics and Well Written Essays - 500 words

SUMMARY OF ENIEST MARTINEZ ARTICAL - Essay Example These activities include but are not limited to drunk driving, driving without license, being in the company of wrong people, and hiding assets from the tax-imposing agencies. All of us do such things and are not caught only because we are lucky enough to get away with them, while the prison in-mates are not quite as lucky. It is wrong to conclude that prison in-mates are people different from us. Many of the prison in-mates are just like us who ended up in jail because they could not deal with the circumstances. There is a shortage of skilled and talented people out there in the market, while many of the prison in-mates hope to start a second chapter in their life where they can play a positive role in the society by benefiting themselves as well as others with their talents, skills, traits, abilities, and aspirations. Human resource is one of the most important resources of any successful company. Companies today are not advancing only on the basis of their technology or equipment. Skilled and talented workforce is actually what is fundamentally taking the businesses to the next level. The interpersonal relationships of between the consumers and the company personnel help improve the company’s sales. Management and business gurus like Dr. Peter Drucker emphasize upon the importance of workforce as the asset of a company. In order to expand the business, it is imperative that we consider people as our greatest asset. Ernest Martinez believes that many prison in-mates have all it takes to make a company successful. They are talented, technically and intellectually gifted, and many are eager to work diligently. Not all in-mates are worthy of a second chapter in their life. It is indeed hard for them to establish themselves given their circumstances. The prisons are pools of many talented men and women who qualify as productive employees. While this cannot be generalized for all in-mates, there is need to search for

Extracurricular Activities And Academic Success

Extracurricular Activities And Academic Success This research proposal is designed to determine if there is a correlation between extracurricular activities and academic success in college. It is hypothesized that there is a very strong positive correlation between involvement in extracurricular activities and academic success. School districts are worried that they are budgeting too much money for programs that do not directly influence academics. This study is important so that school districts will know where to adequately put money within their schools so that all people will benefit to the best of their ability. Activities and Academics 3 Is there a Correlation Between Extracurricular Activities and Academic Success in College? The purpose of this study is to measure the correlation between a college students involvement in extracurricular activities (i.e. sports, band, drama, cheerleading, and so on) and their grades compared to students who are not involved in any extracurricular activities. The main debate this association carries is whether extracurricular activities are actually beneficial or if they just force students to keep their academics up because of eligibility. Rachel Hollrah did a study in which she determined that extracurricular activities help students to receive better grades by teaching them character building lessons, teaching them lifelong skills, saving some at risk students who would possibly drop out of school, and helping students develop social skills. (Hollrah) All of these things are very vital to a human beings life and being able to function in the real world. One must have an education to be able to get a good job and make the money that is needed to support oneself or even a family. But as important as education, one also needs social skills and a very strong sense of character, morals, and ethics. Without these things, one can very quickly and easily lose sense of them and become someone they never were or wanted to be. One main thing that has been associated with success in general is self-esteem. When an individual succeeds, they usually automatically begin to feel Activities and Academics 4 better about their endeavors and about themselves as a person. Diana Grafford from the Department of Psychology at Missouri Western State University feels strongly about self-esteem associated with ones success. Self-esteem is affected by ones performance on the stage, on the football field, or by playing a musical instrument. A persons confidence in their ability to compete, perform, or satisfactorily complete a task can have a positive or negative effect, depending on the interpretation of success. (Grafford) Most individuals will begin to see themselves in a better light when they succeed and their self-esteem will begin to increase. This, then, will start to carry over into more parts of their life and help them to succeed in many other things rather than just one section. Some individuals, in contrast, view success in different ways and may not feel better about themselves but actually begin to feel worse. Some feel like they have to be at the top in everything they do or they are not successful at all. It all just depends on the particular person. Kimiko Fujita conducted a study in which he measured the correlation between academic success and extracurricular activities. Total extracurricular activity participation (TEAP), or participation in extracurricular activities in general, is associated with an improved grade point average, higher educational aspirations, increased college attendance, and reduced absenteeism. (Fujita) He also discovered that participation in some activities improves achievement, Activities and Academics 5 while participation in others diminishes achievement. (Fujita) The reason for the positive or negative change is different with each individual and it all just depends on each persons goals, character, determination, and willing to work as hard as they can to be successful. One important debate is whether colleges look at more than just grades and GPA when considering accepting someone into school. A lot of people think that a students involvement in extracurricular activities should also be considered when accepting students and handing out scholarships. Rank in class (RIC) in a study done by George Mason University (Podhajasky, 1997), was determined to be a strong predictor of success in college, but student environment was found to play a part in the eventual retention to graduation. It was found that students who became involved in extracurricular activities while in college enhanced their college experience and increased their future success. (Neal). Most research that I did had no emphasis on the difference between the involvement and the academic success between black students and white students. One study was done where they tested to see if there was any difference at all. The relationship between participation in extracurricular activities and academic achievement was examined. Black eighth graders and white eighth graders completed achievement tests and described school and nonschool activities. Amount of participation was positively related to academic Activities and Academics 6 achievement. The relationship was stronger for white students overall, and for school-related activities for both groups. (Gerber) One study showed that not only did extracurricular activities help students stay focused on academics but it also helped them to develop time management skills that were very crucial for later on in life. This study showed that the student is learns early how to juggle multiple tasks on a daily basis will be more prepared for adult life. These time management skills that are acquired keep the students organized and more able to get everything done within given time constraints. This ability, to organize time, is also very useful later in life. When students are done with school, they will be expected to juggle a job, a family, and many other things that require successful time management skills. Therefore, being involved with activities not only brings better grades, but it also promotes an easier transition into adult life. (Solinger) In most of the research I conducted, there was a clear consensus that there is a positive correlation between extracurricular activities and academic success. Usually students who stay involved and active have more motivation to hold their academics to a high standard for many reasons. Some of these reasons include eligibility, more time to devote to extracurricular activities, and both high academics and extracurricular activities look good when trying to get a job. There were a couple sources that showed no correlation between extracurricular activities and academic success but none that showed a negative Activities and Academics 7 correlation. The research that I conducted, for the most part, seemed to follow my assumptions. I have always believe that being involved and active definitely does help with academic success and helps students strive to do the best they can do when it comes to academics. Does ones participation in extracurricular activities (i.e. band, athletics, cheerleading, drama, and so on) have any effect on the students academic success? What would happen if a student who had been involved in extracurricular activities all of a sudden were not? Would more time devoted to schoolwork because of no extracurricular activities be a good thing for a students academics? In this study, the independent variable will be ones participation in extracurricular activities. The dependent variable we will name as a students academic success. It is hypothesized that there will be a very strong and positive correlation between extracurricular activities and academic success. Method The researcher plans to measure the correlation between extracurricular activities and academic success by using a questionnaire. The questionnaire will be handed out to an equal number of individuals involved in band, cheerleading, football, baseball, basketball, greek organizations, and drama. The questionnaire will also be given to the same amount of students who are not involved in anything other than classes. Activities and Academics 8 Analysis The researcher will use the correlation equation to analyze the data taken from the questionnaire.

ATA Airlines :: essays research papers

On October 23, 2004 ATA Airlines filed for bankruptcy. The Indianapolis-based carrier also said it has agreed to sell its hub at Chicago’s Midway Airport to AirTran, one of its major competitors, for $87.5 million dollars. Like other airlines operating in bankruptcy, AirTran said it will maintain its full flight schedule and honor its frequent-flier commitments. The tenth-largest U.S. airline by traffic, ATA joins United, US Airways and Hawaiian Airlines in bankruptcy. ATA is the first major low-coﴱᄃst airline to seek bankruptcy protection. It has long been having difficulties by its costly leases, estimated to be about $100 million dollars per year over prevailing market rates. ATA will turn over its slots at New York’s LaGuardia and Washington Reagan National Airport to AirTran and will fly fifteen of its aircraft on AirTran behalf for six months. ATA has not arranged financing during bankruptcy but Chairman J. George Mikelsone said the AirTran deal would provide immediate cash infusion while he lines up financing elsewhere. ATA lost $90 million dollars in the first half of this year on revenue of $778 million dollars.   Ã‚  Ã‚  Ã‚  Ã‚  ATA Airlines is trying everything they can to have their company. But they are going to have to wait it out. Some of their opinions is to reorganize, return to profitability, settle their debts, and be released from bankruptcy; or they could go out of business and have their assets auctioned off under court supervision to pay as many of their remaining debts as possible.   Ã‚  Ã‚  Ã‚  Ã‚  They say that the bankruptcy could probably go on for many months, perhaps for years. Some airlines, such as Continental Airlines and American West, have reorganized under bankruptcy protection, and are still operating. Several others in the USA, and more in other parts of the world, have gone out of business, sometimes after being in and out of bankruptcy repeatedly.   Ã‚  Ã‚  Ã‚  Ã‚  Many people had questions about if they bought tickets for an airline and then they went bankrupt what should they do? They need to wait and see. You can’t get retroactive insurance. Also be prepared for schedule changes, flight cancellations, or other disruptions of your plans, before or during your trip, possibly with little or no warning. Another thing is if you have electronic tickets, consider going to the airline’s ticket counter at an airport, or one of its city ticket offices, and paying to get your ticket converted to paper tickets.

The Autobiography of Mahatma Gandhi

The autobiography of Mohandas Karamchand Gandhi, subtitled The Story of My Experiments With Truth, focuses on Gandhi's struggles for non-violence and civil disobedience through the acts of Satyagraha, literally meaning â€Å"holding firmly to truth. † In each of the chapters, he talks about instances in life in which he had struggled with Truth, considering Truth being the ultimate source of energy. The question many might ask is: how can one who is so skinny, one who had to live with a stick throughout his struggles, get such energy?It was because of his experiments and the trials that Gandhi developed dietetics, non-violence, hydropathy, naturopathy etc. After finishing his studies in England, he came to South Africa where he changed from a typical lawyer to one who was remarkable. It's more surprising that with the ideologies he produced from studying law, eastern and western philosophy, he kept them all by his side and followed them to the extreme. He was conservative to h is thoughts in any situation and in following them perhaps, to some, inflexibly so.One reason I become overwhelmed by Gandhi is his simplicity, wearing a single dhoti (an Indian clothing) and living solely by vegetables. Even when he was or his son was on his deathbed, he insisted that eating anything other than vegetables was wrong. He considered that through those necessities — in line with his teachings — it is possible that one can live freely. This means one can live without food or drink, without anger or desire, if they are to follow a simple code of behavior.This book thus teaches one in practical life on how to live without any of the material needs. ? – â€Å"I cannot attain freedom by a mechanical refusal to act, but only by intelligent action in a detached manner. This struggle resolves itself into an incessant crucifixion of the flesh so that the spirit may become entire free. † – â€Å"That freedom is attainable only through slow and painful stages. † – â€Å"A reformer cannot afford to have close intimacy with him whom he seeks to reform – â€Å"he who would be friends with God must remain alone, or make the whole world his friend. – on actively forgiving sin: â€Å"Man, as soon as he gets back his consciousness of right, is thankful to the Divine mercy for the escape. † – â€Å"When such Ahimsa [non-violence] becomes all-embracing, it transforms everything it touches. There is no limit to its power. † – On monastic changes to his life: â€Å"Let not the reader think that this living made my life by any means a dreary affair. On the contrary the change harmonized my inward and outward life. It was also more in keeping with the means of my family. My life was certainly more truthful and my soul knew no bounds of joy. † ?

Critical Evaluation of a Marketing Concept (WCM) versus Marketing Practice (MLC)

Critical Evaluation of a Marketing Concept (WCM) versus Marketing Practice (MLC) Introduction Marketing has become an important factor in the current business world because it gives the organisation a competitive edge over its rivals. The essence of marketing is to inform consumers about the existence and value of products or services. Potential customers are also persuaded and convinced to purchase the products. Marketing is considered to be a critical function in business.Advertising We will write a custom essay sample on Critical Evaluation of a Marketing Concept (WCM) versus Marketing Practice (MLC) specifically for you for only $16.05 $11/page Learn More The marketing manager needs to understand the buying behaviour of customers to be able to choose the best strategies of marketing. The manager is able to properly analyse the market, as well as the market segmentation and choose the best market targets for the products or services (Kotler Keller, 2012). Organisational behaviour has shaped the views of researchers, academics, practi tioners, and journalists. Marketing practice and marketing concept are two terms that are used to explain this. These are two terms that are considered to be very important in organisations because they help in efficient marketing of products or services. This article is going to critically evaluate marketing concept and marketing practice. The paper will apply the two terms in a real world organisation, the Pizza Hut Company. The Pizza Hut Company is based in the United States, although it has branches internationally. Definition of Marketing practice (WLC) and Marketing concept (WCM) Marketing concept The aim of any organisation is to achieve its set goals and objectives. One of the ways the organisation can achieve its goals is through marketing. The term marketing concept can be defined as a philosophy of the organisation through which it can best achieve its goals and objectives by identifying customer needs and wants and satisfying them (Jobber, 2012). The term concept refers to a general structure of something, while the term marketing refers to the ways a product is moved through the distribution channel to reach the final consumer, or the target market. Therefore, it has to be considered that the marketing strategy should incorporate the needs of the target market when devising a marketing concept. The marketing concept includes approaches on how to deliver the required products to the market (Keegan Hollensen, 2012).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing practice These include the activities that are carried out in order to make a product or a service easier to market. These are activities like branding, blending, and product development. The activities give the company a competitive edge over its rivals. The marketing concept used by the Pizza Hut Company It is important to first understand the market before coming up with a s trategy on how to market the products. This includes understanding customers’ behaviours, as well as their needs and wants (Nakata, 2002). Pizza Hut has a clear understanding of the market, thus it has been able to establish its operations in many locations in the US and around the globe. The company understands the nature of the market and the competition it is bound to face from other companies, such as McDonald’s. It, therefore, positions itself strategically to get a competitive advantage over its rivals. The next factors in marketing concept are segmentation and market selection. It is important to note that the marketing role of Pizza Hut is to make sure that it meets all the consumer needs and make money in return. Market segmentation involves dividing the market depending on the needs of consumers. People who have similar needs and wants are put into one segment. The company is able to allocate its resources efficiently through market segmentation. Pizza Hut ha s been successful in addressing the needs of consumers and segmenting the market. Other marketing concepts that are of significance are differentiation and positioning. A company should produce goods or services that are unique in their own way. The products or services should be a notch higher than those of competitors (Blythe, 2005). The company produces goods that address the specific customer needs through differentiation. The goods are also unique compared to those of competitors. Pizza Hut offers different styles of pizza, thereby addressing specific consumer needs. The pizza then comes with side dishes. The accompaniments enhance the Pizza Hut products and position the company strategically in the market.Advertising We will write a custom essay sample on Critical Evaluation of a Marketing Concept (WCM) versus Marketing Practice (MLC) specifically for you for only $16.05 $11/page Learn More The marketing manager needs to come up with a marketing plan that is effective in order to develop a successful marketing concept. The manager should plan how the products are developed and how they reach the customers (Silber Kearny, 2011). This involves the services offered by the company that help in attracting the customers. For instance, Pizza Hut restaurants are divided into 3 categories depending on the services offered. There is the full service restaurant where customers sit in the restaurant for service. There is also the home service restaurant where pizzas are delivered to customers in their homes. Finally, there is the restaurant based delivery that includes a full service restaurant together with deliveries, as well as take away services. The third category is a plan that is meant to reach a wide range of customers since it reaches those who are not willing to travel to the restaurants, as well as those who are willing to have their pizzas at the restaurants. Creativity and innovation are also present in the Pizza Hut Company. Creativity and innovation have made the company produce pizzas of different styles to suit the needs of a wide range of customers. Creativity and innovation have been the driving forces behind Pizza Hut Company’s success. The two factors have helped Pizza Hut become competitive and survive in the market that has competitive players such as McDonald’s. Creativity has played a part in the success of the company’s supply chain management. The company has restaurants all over the US and across the world (Chaffey Ellis-Chadwick, 2012). Its products are made in each restaurant to make its supply chain more effective. It also improves supply efficiency. Pizza Hut operates in a market structure that could be considered as monopolistic in nature since there are large players that tend to dominate a big share of the market. These are players like McDonald’s. Pizza Hut is also among the dominant restaurants considering that it has over 6,000 outlets in the US. Comp etitive organisations need to hire the best talents. This has to be done via careful recruitment, training, as well as career management (Chaffey, 2009). Top talents help the company in innovation and creativeness, thereby creating a competitive advantage for the firm.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Pizza Hut has an HR department that ensures the best talent is recruited into the organisation. The management of Pizza Hut is comprised of skilled and knowledgeable people. The employees are also effective in decision making and implementation. Marketing Practice These are practices that give the business a competitive edge. A number of the practices are similar to those of marketing concepts. Some of the concepts include market assessment, competitive positioning, planning, product development, branding, segmentation, customer understanding, management, selection, supply chain management, market role definition, and talent management. All these practices are the similarities that are common with the idea of market concept and that of market practice (Palmer Hartley, 2011). However, there are other functions that are present in market practice, but they are not available in the market concept. They include portfolio management, market communications, promotions, pricing, sales sup port, and measuring performance. Portfolio management involves diversification that entails the company investing in products that have high potential of growth (Holbrook Hulbert, 2002). Pizza Hut has managed its portfolio effectively by offering different types of pizzas and side dishes in various locations. The company needs to have an effective marketing communication strategy to enhance its promotional activities and sales support. This will help it edge out the competition it faces from its closest rivals. Pricing will also be a viable practice, especially in the current competitive market. The Pizza Hut Company should offer products at relatively low prices, but it should also ensure profitability and quality of its products are maintained. The company needs to measure its performance to determine whether it is making profits or losses after all its marketing concepts and marketing practices have been applied. The company should consider reviewing its practices if it does not set objectives. On the other hand, Pizza Hut should find ways of maintaining the good performance and possibly improving if it meets its performance objectives. Conclusion and Recommendation Marketing is a source of competitive advantage to any organisation. The Pizza Hut Company has been able to adopt successful marketing concepts and practices. The concepts and practices enable the company to open operations in various locations in the US, as well as across nations. However, the company needs to improve on its pricing strategies in order to gain a competitive advantage over McDonald’s. McDonald’s is known for its cheap and quality products, which have been its major competitive tools. Pizza Hut can overtake McDonald’s if it reviews its pricing strategies. Marketing communication and promotion should also be stepped up to popularize Pizza Hut’s products. List of References Blythe, J 2005, Principles and practice of marketing, Thomson Learning, London Ch affey, D 2009, Internet marketing: Strategy, implementation and practice, Financial Times Prentice Hall, Harlow Chaffey, D, Ellis-Chadwick, F 2012, Digital marketing: Strategy, implementation and practice, Pearson, Harlow Holbrook, MB, Hulbert, JM 2002, ‘Elegy on the death of marketing: Never send to know why we have come to bury marketing but ask what you can do for your country churchyard’, European Journal of Marketing, vol. 36, no. 5/6, pp. 706 732 Jobber, D 2012 Principles and practice of marketing, McGraw-Hill, London Keegan, WJ, Hollensen, S 2012, Global marketing management, Prentice Hall, Upper Saddle River, NJ Kotler, P, Keller, KL 2012, Marketing management, Pearson Education, Harlow Nakata, C 2002, ‘Activating the marketing concept in a global context: An MNC country managers’ perspective’, International Marketing Review, vol. 19, no. 1, pp. 39 – 64 Palmer, A, Hartley, B 2011, The business environment, McGraw-Hill Professiona l, New York, NY Silber, KH Kearny, L 2011, Organizational intelligence: A guide to understanding the business of your organization for HR, training, and performance consulting, Pfeiffer, San Francisco, CA

Lights and Sounds Museum Essay Example

Lights and Sounds Museum Essay Example Lights and Sounds Museum Essay Lights and Sounds Museum Essay â€Å" The trip on February 10 , 2011 to Lights and Sounds was very educational and was very fun . The parts about Jose P. Rizal were very interesting and I learned a lot about his life. There were two parts that scared me the most . First , was the one where we saw the characters of Noli Me Tangere and El Felibusterismo . What scared me there was Sisa , because of her laugh( while she cried ) and how she moved . The second thing that scared me was at the last part when we entered the room the lights went of and we could only hear voices . I’m so glad I’ve gotten over it easily . I’ve also seen how big Intramuros is just by looking at it’s model . Although, there were parts I didn’t quite understand . At the end of the tour we all sat down on the floor to watch a video and at the end of that video the doors were opened by a soldier . The light sort of blinded our eyes. I think it was because we spent time in the dark for an hour. I had a laugh with my friends about that part . All the lessons I’ve had since Grade Four started coming back to me . It was like a review for us . I’ve also learned more details to Jose Rizal’s life . My classmates and I enjoyed the trip going there because we got to spend it together . It was our last field trip in CCWB . I’m so glad to have went there and I feel like I want to go back this time with my family .

Specific fatty acids and disease Assignment Example | Topics and Well Written Essays - 250 words

Specific fatty acids and disease - Assignment Example However, n-3 fatty acids have antithrombin, antiinflammatory, hypolipidemic and vasodilatory properties (Higdon 34). Benefits of n-3 fatty acids are known for the preventive measures of coronary heart diseases. Studies have shown that during chronic fish oil feeding, concentrations of postprandial triacylglycerol decreases and this causes an increase in plasma cholesterol concentration hence a low rate of coronary artery diseases found in fish eating population. New research findings show Leukotrienes are thought to play an important role in pathology of asthma. Increasing n-3 fatty acids intake decreases the formation of AA-derived leukotrienes (Reisman 6). A number of clinical trials have been used to examine the effects of a long-chained n-3 fatty acid supplementation on asthma. Although there is evidence that n-3 supplementation decreases the inflammatory mediators production of in asthmatic patients meaning the clinical trials have been having inconsistent results. Random control trials of the long-chain n-3 fatty acids supplements in asthmatic children and adults found no consistent effects on clinical measures including asthmatic symptoms, pulmonary function tests or bronchial hyper

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Invention of Press and Advertisement Technology - Essay Example The parts of the Columbian printing press included the American eagle perching rebelliously with not only outstretched wings but also open beak on the focal counterbalance lever. The eagle acted as a counterbalance weight that was adjusted by sliding it along the focal counterbalance lever (Mullins 17). The clutching of a flight of Jove’s thunderbolts by the eagle’s talons represents war while on the contrary the olive branch of peace, as well as Horn of Plenty, signifies prosperity. The main counterbalance is tipped in one of its ends to form an arrow that rests in the horn-like opening of the crescent moon. The other end of the counterbalance is coiled to form something like a dolphin; its open jaws suitably hold the hook that connects it with the top end of the great lever (Mullins 17). A similar creature (dolphin) also extends along the top front of the great lever. The Columbian has two pillars that are decorated with the caduceus. The right-hand pillar also has a conventional ear of wheat near its top. The type table of the Columbian was also made out of iron, and it was wound below the printing platen (Mullins 17). Printing of the materials was enhanced by exerting force through a wood on the printing table. The Columbian printing press stands on four legs made of iron. The ends of the legs are molded to form something like the paws of a lion. Despite proving to be a bit faster than the past printers, advancement in technology led to other inventions that led to the abandonment of the use of weights and levers. For instance, mechanization of printing was started in 1824. As a result of this, gears and power were added to the wooden-framed platen press. This type of press led to the production of high-quality prints in the nineteenth century. The new media today incorporates computers into the printing process. The balancing of the elements for quality production of prints is not done physically by balancing weights. The development of electronic devices in addition to other technological devices has led to the evolution of printing.